What travelers really want after the pandemic — and how they can get it

“For example, consumers don’t just want to read that an airline brand has strict sanitation policies,” says Raquel Rosenthal, CEO of Digilant, a marketing agency that tracks consumer preferences. “They want to see and experience it through digital signage and customer service interactions. And when a policy changes, consumers want to know why and how it will directly affect their experience.”

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