Airlines have reported holiday search surges of up to 700 per cent, in the wake of yesterday’s announcement that UK travellers will be permitted to enter the US from November.
Virgin Atlantic saw a 91 per cent increase in bookings in the single hour following the announcement, its CEO Shai Weiss describing the move a “major milestone” for the aviation industry.
British Airways Holidays claimed an increase in searches of “nearly 700 per cent” for its US holidays, as of 8pm yesterday. According to the tour operator, the most in-demand destinations are New York, Orlando, Las Vegas, Miami, Los Angeles and Boston.
Travel industry analysts have warned that the new demand will trigger a rise in fares, for the first time since March 2020. According to research firm Hopper, return flights between the US and Europe, including the UK, cost an average of £410 pre-announcement. This was the lowest price recorded in five years.
However, a search on Skyscanner this morning, for return economy flights UK–US in November, indicates little change in prices so far [see post below, 8:12am].
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