Travel, movie ad roar – deadline


Viacom CBS Wrapped it Prepaid Negotiations that saw “historical demand” that was generally strong and benefited from Conglom’s broad portfolio strategy.

The company didn’t provide numbers, but the colors from those familiar with the negotiations were rosy, consistent with recent bright signs from CEOs Bob Bakish and Joan Ross, the chief. Advertising Revenue Officer — and other media companies,

NBC Universal A few weeks ago, the prepayment was described as “a moment of the watershed, a clear signal that everything has changed.” Also, no data was provided, but CEO Jeff Shell called it the strongest prepayment in NBCU’s history.

Fox closed its prepayment Increase CPM by 20% across linear and digital portfolios. Disney Due to the interest in live sports, we saw a double digit increase. Over 40% of Disney’s total upfront shipments committed this year went to streaming and digital outlets.

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ViacomCBS has seen a significant increase in dollar volume in sports NFL Schedule and “notable” demand CBS A person familiar with the broadcast schedule and negotiations said.

Among the major advertisers, strong growth was seen from the revival of the post-pandemic travel and film category, as well as new businesses from emerging DTC brands.

New streaming service Paramount+ And the fast-growing Pluto TV has helped drive large investments and position ViacomCBS in a meaningful reach. According to him, EyeQ is currently one of the largest premium video advertising platforms in digital media, with clients shifting their spending digitally using content bundles from similar programming groups that reflect linear products. Make it easy.

He also mentioned the significant growth of Vantage, an advanced advertising product that helps advertisers target their audience.

After the turmoil late in 2020, this year’s advance is characterized by a return to normal during the decline of Covid, where advertisers are piled up, and an increase in the army of streaming services supported by ads. Was done.

Travel, movie ad roar – deadline

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