Are you planning to do some traveling around Michigan this fall? Pure Michigan Vice President Dave Lorenz expects the travel trend to continue. He spoke with Michigan News Network about what he’s been seeing.
“We really do expect people to continue to travel in pretty big numbers this fall season,” Lorenz said. “We’ve seen in the summer how people just really couldn’t wait to get out there and to explore pure Michigan. We all know how to travel safely now, and people are doing that and they’re having a great tie. It’s one of those ways that we’re getting our lives back.”
Lorenz says many go to the Upper Peninsula and northern Michigan to see the fall color, but says it will spread across the entire state. To celebrate fall, Short’s Brewing Company is releasing its Pure Michigan Autumn IPA throughout the Midwest with Michigan grown and harvested ingredients.