DigiTravel and partners launch hotel programme analysis tool

DigiTravel Consulting, Business Travel Performance
Automation and About Partners Luxury Brands Collection have joined forces to
create a new tool to assess corporate hotel programmes and improve upon the
annual hotel request-for-proposal process, DigiTravel announced.

Dubbed Hotel Program Opportunity Analysis, the service is
available for free globally.

“The Opportunity Analysis has been carefully designed
by real industry experience to outline value and savings for companies and
hotels without going through the cumbersome RFP process every year, driving
continuous improvement, innovative services and smarter sourcing,” said
DigiTravel managing partner Susan Lichtenstein in a statement.

Lichtenstein explained in an email how it works; after a
company fills out a questionnaire on the DigiTravel website, the three partners
use their expertise along with technology, including the BTP Index, to review
the data and present back to the company opportunities in the area of savings,
cost to manage, booking channels, sourcing, benchmarking, process optimisation
and procurement.

“There’s a lot of confusion in hotel procurement right
now,” said BTP CEO Bruce Yoxsimer in a statement. “Unless you really
have your arms around your position as a buyer, it’s very difficult to build a
programme that supports your goals as an organisation. Our goal as partners is
to provide a clear path forward for companies as travel ramps back up.
Data-driven analytics, automation of manual processes and continuous sourcing
is the key.”

DigiTravel specialises in the business travel market.
Newcomer BTP partnered with Traxo earlier in 2021 to create a hotel programme
automation and performance platform to analyse both in-channel and off-channel
hotel bookings. About Partners represents independent hotels and serviced
apartments and formed an alliance with DigiTravel in November 2020.

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