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Cvent Launches Video and Production Solution for Virtual Events

Meetings technology provider Cvent has launched Cvent Studio, a video capture and production solution built for virtual and hybrid events, the company announced Monday at its annual Connect conference in Las Vegas.

The product was designed to enable event planners to easily create and deliver broadcast-quality live or pre-recorded video for webinars, virtual events and hybrid events, according to Cvent. Planners will have the ability to pre-build each segment before going live and use streamlined presenter tools. 

Cvent director of product management Stephen Bowles, who led Studio’s development, during the conference said anyone who works on events could use the tool, and Cvent developed it to “build something event planners and marketers who work on communications teams could feel comfortable working on in the tool.”

Key features of Studio include the “director view,” in which planners can control in real time both who and what is seen and heard at their events, mixing presenters, media and screen shares with multi-user and multi-presenter collaborations, among other features. In “presenter view,” planners can invite presenters via a web link to a separate virtual preparation space.

Scene editing allows planners to pre-build what each segment of the show should look like before going live, according to Cvent. Users also can map the show in advance or create preferred looks and templates, and use branding tools to customize their event with image uploads, control icon and logo placements and gain access to the Cvent library of assets.

“Studio is available today through Cvent Professional Services,” Bowles said. “For quarter four, the plan is to make it available in more of a self-service mode in Attendee Hub at no additional charge.”

Cvent launched Attendee Hub, its virtual and hybrid solution, last August. The company also recently confirmed it would go public via a merger with special acquisition company Dragoneer Growth Opportunities II with a valuation of $5.3 billion.

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